May 10th- Love SImple- What do they have in Common?

LOVE SIMPLE TO DONATE 100% OF SALES ON MAY 10TH, 2011, WORLD LUPUS DAY!

Tuesday, May 10 Donation Drive To Help Raise Funds, Awareness for Lupus

The romantic comedy Love Simple will donate 100 percent of the proceeds from the film's sale on the iTunes Store (www.iTunes.com) on World Lupus Day, Tuesday, May 10 to the S.L.E. Lupus Foundation. The donations raised will help raise money and awareness for the support, treatment and prevention of Lupus.

The S.L.E. Lupus Foundation, headquartered in New York City with a West Coast division in Los Angeles, is the country's preeminent nonprofit organization providing direct patient services, education, public awareness and funding for novel lupus research on the national level. Love Simple, whose lead female character has lupus -- a film first, has become an international hit with the lupus community.

"World Lupus Day has special meaning to the film’s wonderful fans, and as such we wanted to do something special to help recognize this noteworthy day," said Mark von Sternberg, Love Simple's director. "Our commitment to the fight for lupus grows stronger each day, and we hope the one day special donation drive that family and friends of those with lupus will consider downloading the film to help support the S.L.E. Lupus Foundation."

Besides its ongoing 10% of proceeds to the S.L.E. Lupus Foundation on iTunes, the film also donates 10% of its world-wide DVD sales to the Lupus Research Institute. In addition, the film has embarked on special fundraiser screenings for the lupus cause, with an event last month that helped support the Lupus Foundation of Pennsylvania. Von Sternberg and John Casey, one of the film’s producers, were presented with Certificates of Appreciation from the Pennsylvania House of Representatives “for helping improve the lives of Lupus patients throughout Pennsylvania.”

To purchase Love Simple, visit iTunes or click directly at:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMovie?id=371635001&s=143441

For more information about S.L.E. Lupus Foundation log onto www.lupusny.org or call toll free 800.74.LUPUS. To learn more about Love Simple, visit www.lovesimplethemovie.com.